AXEL Entertainments
About AXEL Entertainments
In the dynamic world of event entertainment, AXEL Entertainments stands out as a premier agency founded by Alex Lim. Established with a passion for creating unforgettable experiences, AXEL Entertainments has quickly become a trusted name in the industry, dedicated to delivering top-notch entertainment solutions for a wide range of events. We understand that every event is unique, and that's why we offer personalised services to suit your specific needs. Our founder, Alex Lim, has over a decade of experience in the industry and is dedicated to providing exceptional event entertainment experiences. Our team values professionalism and efficiency, ensuring every detail is handled with the utmost care. We prioritise a customer-centric approach, from off-site communications to onsite rectifications, ensuring the best possible experience for both event organisers and audiences.
Alex Lim
Director | Founder
Alex Lim is a dynamic performer andvisionary who has captured the hearts ofaudiences nationwide with his exceptionaltalent and artistry.
Alex’s portfolio includes performances and choreography for major events such as the 2017 World Expo inAstana, Kazakhstan, the Singapore Maritime Show in London (2017), Netflix's 1Million Gala (2017), The Aida Musical(2018), the Sennheiser Commercial (2018),Singapore Lyric Opera’s Carmen (2019), Wild Rice Ball (2019), PEAK Diplomatic Ball(2019) and Asia Square Magic Christmas Carnival (2019).
Additionally, Alex has collaborated with luxury brands such as Chanel, Hermès, and Lisa Von Tang, showcasing his adaptability in both live performances and commercial endeavors. In addition to his dance career, Alex has choreographed and performed alongside top-tier singers, actors, and other talents across various industries, further establishing his reputation as a creative leader.
He co-choreographed Kelly Yu’s music video 已读 不回 (2024) and has been involved in several major corporate and entertainment projects, such as the DBS Gala (2024), Daikin’s 100th Anniversary (2024), Chocolate Finance Advertisement (2024), SK Jewellery’s 2025 Launch (2024), MBS Crystal Dragon (2024), and the Amway Gala in Perth (2024).
With a strong eye for talent and a passion for excellence, Alex Lim founded AXEL Entertainments, a company that strives to redefine the entertainment landscape. By working with artists, performers, and talents of all kinds.
AXEL Entertainment focuses on elevating events and creating immersive experiences that leave a lasting impression on audiences worldwide.
